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Consumers are spoilt for choice when it comes to deciding where to shop, so what can you do to make your boutique stand out from the crowd?  

The moment that someone walks into your boutique is an exciting one. It's a great opportunity to make a good impression, offer key advice, and also up-sell them on buying a little (or a lot) more than they originally planned on doing so.   It's important that you up-sell correctly, however. A pushy sales person is never appealing, and liable to put your customer off buying or recommending your boutique to others. Similarly, you want to up-sell them on products that are actually a good choice for your customer so that they feel keen to return in future. After all,...

Running your own boutique is an exciting way to earn a living, as well as demonstrate a little part of your own personal style. We have some great advice on what to do to run a successful boutique.

A look at the perils and pitfalls of selling jewellery made with poor-quality materials.

Are you attending Moda this weekend? This is everything you need to know about the show.