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Opening a small independent shop or boutique is an exciting feeling. You’ve got the stock, the store set up exactly how you want it, you’ve got the marketing down… Now all you need are customers. And from the off, you want to strike exactly the right tone to make them feel comfortable. Let’s take a closer look at how to make your customers feel at home in your boutique. It’s not quite as simple as it sounds, but we’re here to point you in the right direction. Why might your customers not feel at home? As much as some people...

925 sterling silver is a very popular choice for jewellery, and it’s probably something you’re already familiar with. But have you ever wondered what exactly 925 sterling silver is? If the answer is ‘yes’, you’ve come to the right place! We’re going to take a look at what sterling silver is made of, how you can be sure what you’re buying actually is 925, and the pros and cons of selling it as a retailer. What’s the difference between 925 and pure silver? Unlike 925, pure silver - sometimes referred to as fine silver - has an extremely high silver...

Consumers are spoilt for choice when it comes to deciding where to shop, so what can you do to make your boutique stand out from the crowd?  

The moment that someone walks into your boutique is an exciting one. It's a great opportunity to make a good impression, offer key advice, and also up-sell them on buying a little (or a lot) more than they originally planned on doing so.   It's important that you up-sell correctly, however. A pushy sales person is never appealing, and liable to put your customer off buying or recommending your boutique to others. Similarly, you want to up-sell them on products that are actually a good choice for your customer so that they feel keen to return in future. After all,...

Running your own boutique is an exciting way to earn a living, as well as demonstrate a little part of your own personal style. We have some great advice on what to do to run a successful boutique.