Beyond Fashion - Why Tempest Designs' Reading Glasses Are Your Boutique's Next Profit Driver? Diversifying your boutique offering with the right products can dramatically increase both foot traffic and average purchase values. Tempest Designs' new collection of stylish reading glasses represents exactly this kind of opportunity - an on-trend, affordable accessory that meets a genuine customer need while complementing your existing fashion inventory. The Perfect Add-On Category Reading glasses offer unique advantages as retail inventory: High margin potential Repeat purchase potential Year-round selling opportunity Universal customer needs Cross-generational appeal Low return rate Business benefit: The global reading glasses market is expected to grow significantly in the coming years. For example, one source estimates it will reach USD 76.57 Billion by 2032, all while requiring a minimal display footprint. Our Collection – Style Meets Functionality The Tempest Designs reading glasses collection stands apart: On-trend designs that look like fashion frames, not medical devices Multiple strengths to suit various customer needs Diverse colour palette from classic tortoiseshell to bold statement hues Varied silhouettes including cat-eye, rectangular, round and oversized Quality construction with spring hinges for comfort and durability Included accessories – each pair comes with a stylish case Most importantly, each style delivers the perfect balance of fashion and function at an accessible price point. Creating Compelling Reading Glass Displays Position your reading glasses for maximum impact: Near jewellery and accessories for fashion-focused customers Adjacent to books, cards or gift items for function-focused shoppers With strength indicators clearly visible for easy selection Include mirrors at display height for immediate try-on Feature the decorative stands to highlight their dual purpose Quick win: Create a small testing station with a sample text card so customers can check various strengths. The Stand Advantage The included decorative stands transform reading glasses from mere accessories to lifestyle products: Creates perceived value beyond the glasses themselves Promotes proper care and storage, reducing breakage Turns functional items into decorative home accessories Offers gift-giving potential beyond personal use Available in coordinating colours for a collected look Display tip: Show glasses both on and off stands to highlight their dual role as fashion and home accessories. Customer Conversations That Drive Sales Train staff on natural ways to introduce reading glasses: "Have you seen our new reading glasses collection? They're getting such a great response!" "These reading glasses complement that outfit perfectly - and they come with this matching stand" "Many customers are picking up multiple pairs to keep in different rooms or to coordinate with different outfits" Conversation starter: Have staff wear the reading glasses as fashion accessories to prompt customer inquiries. The Multi-Purchase Opportunity Unlike many accessories, reading glasses offer strong multi-purchase potential: Different colours for different outfits Various strengths for different activities Multiple locations (bedside, office, handbag) Gift purchases alongside personal purchases Bundle idea: Offer a slight discount for customers purchasing multiple pairs to encourage larger transactions. Strategic Placement Throughout Your Store Maximise reading glass sales through thoughtful positioning: Near scarves and jewellery – as coordinating fashion accessories By the till point – as impulse add-ons In gifting sections – as practical presents Alongside handbags – suggesting on-the-go practicality Cross-merchandising: Create small vignettes showing how glasses coordinate with specific Tempest Designs clothing or accessories. Next Steps for Reading Glass Success Ready to add this profitable category to your boutique? Contact your Tempest Designs account manager to view the full reading glasses collection Order a starter assortment covering key styles and strengths Position a compact display in your highest-traffic area Brief staff on the key selling points and multi-purchase benefits With their perfect combination of style, function and value, Tempest Designs reading glasses offer a simple way to expand your offering while enhancing your boutique's reputation for meeting customer needs beautifully.
