Moda: Guide to the UK's biggest fashion trade show

Are you visiting one of the UK’s biggest fashion exhibitions this year? If you never miss a show, or are a first-timer, you’ll appreciate this low down of this year’s show.

When, where, who?...

Date: 5th-7th August
Location and venue: NEC Birmingham (B40 1NT)

5th August 2018      9.30 - 6PM

6th August 2018      9.30 - 6PM

7th August 2018      9.30 - 4PM

Brands attending: 1200+ inspirational brands

Entry price: Moda is free to register for trade buyers. For non-trade buyers there is a fee of £10, and for students a fee of £5.

What is Moda fashion show?

Bringing fashion to life twice a year in Birmingham, MODA fashion is a celebration of arts and fashion and showcases the newest upcoming trends. This year’s show will allow access to SS19 collections which buyers can get their hands on.

Visitors to the show can find key trends, hot retail content, inspiring catwalk shows, social events and more pack the schedule over the three days of live fashion and draw over 10,000 fashion buyers, press and influencers.

The exhibitors attending the show are both international and local companies - so you get a real variety of brands showcasing their products to keen buyers.

What are the hottest trends to expect SS19?

You can expect to see various directions of trends at this year’s Moda for SS19, just a few of these include:

‘The cool summer’

This trend features mainly relaxed and minimalist silhouettes - including tunic dresses and classic shift styles There’s lots of lighter materials, like silks, linens and thin cottons. With lots of light and tonal colours - the pieces are the perfect additions to brighten up your store.

‘The stripes’

Think stripes in all directions. You can expect these to make a regular appearance at Moda. It’s a pattern which isn’t too overbearing, and can give a great pop of colour to pieces.

‘Everything yellow’ It seems brands are all jumping on this trend for s/s 19, and nothing says summer like a dash of yellow. From patterns to solids, you can’t miss pieces this summery colour in brands’ collections.

What are the fashion categories at Moda?

Moda women

Hundreds of brands bringing their newest stylish collections to Birmingham for SS19 - From cutting edge streetwear to eclectic contemporary designs. The brands attending have selected the pieces carefully and with the buyer in mind.

Moda accessories

Bringing together both quirky and original collections - Moda accessories offers you the opportunity to add some of the most stylish additions to your collection.

Moda gentlemen

The most-wanted and cutting edge menswear styles from both internatioal and local brands.

Moda footwear

There’s a lot of detailing and original designs for the footwear of SS19. There’s lots of sporty racing stripes featuring and leather.

If you would like to see the whole brand list, click here.

Moda Woman: Halls 18 & 19

Moda Accessories: Hall 18

Moda Gent: Hall 19

Moda Footwear: Hall 17 & 18

What fashion seminars are at Moda?

These are the must-attend seminars and events at Moda 2018. Make sure you take note of the ones which you think would be most beneficial - you could get some invaluable nuggets of knowledge from real professionals of the fashion industry.

5th August:

11:45  12:15 (Catwalk Theatre - Hall 19)

BIRA panel: Using online tools to support your bricks and mortar business
An interactive panel discussion sharing tips, techniques and best practice for 21st century indie retailers, looking at the growing importance of social and digital media.


14:00-14:45 (Retail workshop theatre, Hall 19)

Julie Holden - BIRA: Tips and Advice for Independent Retailers: - Your Guide to opening a retail shop.
Top tips on how to open a retail store successfully, avoiding the pitfalls

16:00 - 16:30 (Catwalk Theatre Hall 19)

Jon Tromans - Intelligent email marketing for better open rates, clicks and sales

To help your business increase sales through email marketing.

6th August

11:45 - 12:15 (Catwalk Theatre Hall 19)

John Saunders, Philip Marsh, Robert Perkins and Sarah Watkinson-Yull - Made in Britain : Myth or Reality

While the UK may not be the mega-manufacturer it was in the past, it is far from dead and buried as the panel will prove.


14:15 - 14:45 (Catwalk Theatre Hall 19)

Emily Stott: The season’s trends
Emily is set to tell us all about the hottest trends of SS19 - one not to miss.

16:00 - 16:30  (Catwalk Theatre 19)

Paul McGregor, Founder/Editor of MFM & Digital Consultant - How to start & succeed as an online retail business

Paul is ready to tell you what you need on your website to ensure online retail success.

See the full seminar programme here:

Travelling to Moda fashion show

Is there parking available at Moda?

NEC offers free parking for all visitors to Moda. There are lots of signs and parking attendants to point you in the right direction.

Travelling by bus, plane or train to Moda

If you're traveling by bus, head to Birmingham Airport and from here you can get to the NEC via the free air-rail link.

The train station is actually joined to the NEC - and you can walk between the two under a covered path.

It’s best to catch a flight which lands in Birmingham Airport - as this is the closest to the venue. Once you arrive, you simply take the free and fast air-rail link to Birmingham International Railway Station located at the upper level of Terminal 1 (This train runs every two minutes and only takes 90 seconds).

Top tips for visiting Moda

  • Write down all the seminars which will be of use to your business - you don’t want to miss out
  • Make sure you’ve prepared your route to the show
  • Carry a pen and pad to make notes after speaking to the exhibitors
  • Check your bags and coats so you don’t have to carry them around
  • Leave the show slightly early to avoid the rush

  • If you’re visiting Moda this year - come and visit us at stand K1 - we’re bringing our most stunning pieces of clothing, jewellery and bags. We’d love to have a chat.